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ADVOCATE COLUMN 4th WEEK DECEMBER 2017 There is no doubt that local businesses provide a benefit to the communities in which they operate.  How a local business defined is in itself an interesting challenge and could be a similar dilemma…

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ADVOCATE COLUMN 2nd WEEK JUNE 2017 Most of us are aware that New Zealand is a one of the easiest countries in the world to start a business, that many start up businesses fail in the first two years and…

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ADVOCATE COLUMN 2nd WEEK OCTOBER 2017 Even though many businesses have had a great year to date with high demand for their goods and services, traditionally they are now heading into the time of year where they are likely to…

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ADVOCATE COLUMN 4th WEEK JUNE 2017 Just as it is important for new businesses to enter the market and for Northland to have an environment that is attractive to inward investment, so is the need to grow existing businesses.  Obviously…

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ADVOCATE COLUMN 2nd WEEK SEPTEMBER 2017 Almost 12 months ago we relocated from our existing premises into the Orchard Business and Event Hub which is a shared work space located within Whangarei’s CBD.  The space is an initiative of Northland…

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ADVOCATE COLUMN 4th WEEK OCTOBER 2017 If you have been a business owner or involved in business for more than a few years, there is a good chance you have developed a whole range of skills and experiences that make…

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ADVOCATE COLUMN 2nd WEEK JULY 2017 Understanding what intellectual property your business has, its strength and scope, how to use and leverage it, is a prerequisite for every successful business.  Every single technology, product, improvement to our lives, begins as…

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ADVOCATE COLUMN 4th WEEK JULY 2017 Business exists to serve a market need.  Generally they have been established to earn an income for someone or some group.  So it is important for the business owner to understand that the customer…

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ADVOCATE COLUMN 4th WEEK AUGUST 2017 The upper North Island accounts for a large portion of New Zealand’s overall economic activity and productivity.  So, in many ways one of Northland’s competitive advantages is our proximity to New Zealand’s largest market…